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Enough: True Measures
of Money, Business, and Life |
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The New Age of Innovation: Driving Co-created Value Through Global Networks by C.K. Prahalad |
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The Elegant Solution: Toyota’s Formula |
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The Laws of Simplicity: |
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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School with DVD by John Medina |
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General Marketing, Strategy and Execution |
Blue Ocean Strategy: How To Create Uncontested Market Space and Make Competition Irrelevant |
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Crossing the Chasm by GA Moore |
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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell |
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Improve Your Marketing to Grow Your Business: Insights and Innovation that drive business and brand growth by Hunter Hastings |
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Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact by R. Young, A. Weiss, D. Stewart 2 |
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Unleashing the Ideavirus by Seth Godin |
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The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by Ag Lafley |
Branding, Positioning and Advertising
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Marketing Metaphoria: What Deep Metaphors Reveal about the
Minds of Consumers |
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A New Brand World |
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The Hero and the Outlaw: Building Extraordinary Brands through the power of Archetypes by Margaret Mark, C. Pearson |
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How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt |
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Brand Simple: How the best brands keep it simple by Allen Adamson |
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Storytelling: Branding in Practice by Klaus Fog |
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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath |
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-trust World, by Seth Godin |
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New Marketing Models |
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe |
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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston |
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The Experience Economy: Work is Theatre and Every Business a Stage by B. Joseph Pine II and James Gilmore |
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell |
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DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime |
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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture |
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The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin |
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly by David Meerman Scott |
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Relationship Marketing |
Managing Customer Relationships: A Strategic Framework by Don Peppers and Martha Rogers |
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CRM at the Speed of Light, Third Edition by Paul Greenberg |
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Marketing Metrics |
Marketing Metrics: 50 + Metrics Every Executive Should Master by Paul W. Farris |
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Accountable Marketing: The Economics of Data-Driven Marketing by Peter J. Rosenwald |
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run |
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Web Analytics: An Hour A Day by Avinash Kaushik |
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Presentation
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Slide: ology: The Art and Science of Creating Great Presentations by Nancy Duarte |
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Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds |
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Have a book you would like to recommend? Please email us today.
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© 2008 Advance
MarketWoRx LLC. All rights reserved.
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