Our Clients

Forward-looking executives who want their products to shine and their teams to learn — who know they have to innovate to win.
We have been privileged to partner with leaders from big companies and small, on traditional products and innovations, on one assignment or many, from a few months to a few years.

We are honored by leading pharmaceutical brands, healthcare companies, and advertising firms retaining us as an integral part of their marketing processes and brand building efforts.

Here's a sampling of clients and the services we provided.

Dey Pharmaceuticals (an affiliate of Merck KGaA) -- EpiPen

Consumer strategy, positioning and multi-channel program development; metrics

Harcourt Life Sciences (now Elsevier) -- Health Science Publishing

Strategic Assessment and Planning

IMS, Global Pharmaceutical Market Intelligence

New Product Development: Consumer Adherence; Workshop for Annual Client Meeting

Quality Metrics (developers of the SF12/SF36, QOL clinical design)

Strategic Assessment; external interviews and strategy implications

Shire Pharmaceuticals (Specialty Pharmaceutical Co.)

ADHD portfolio: Adderall XR, Daytrana and Vyvanse Pediatric/Adult; Rx Div CRM Strategy & Implementation

DTC Assessment for established brand; Consumer DTC/P Launch Strategy, Planning & Implementation, including Positioning, Multi-Channel Awareness and Relationship Marketing programs, and Metrics; CRM Strategy and Recommendations -- For three launch brands

Prescription CRM Strategy and Implementation: CRM strategy and recommendations; Database RFP and On-boarding.

SkinMedica, Inc.-Vaniqa Prescription Skincare

DTC Strategic Assessment of In-Market Program; segmentation, positioning, TV/Web strategy and development. In 2008: Re-plan to achieve annual objectives

Songbird Hearing, Inc. (Direct to Consumer Hearing Device)

Consumer strategy and positioning; market research design and interpretation for concept and pricing evaluation

UCB Pharmaceuticals

Strategic Assessment and Refinement of Consumer Positioning and Launch Plan

Unit 7 Agency (a division of Omnicom)

New pitch support, agency strategy and process improvements

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