Ellen knows what it’s like to manage consumer and healthcare products because she did exactly that for nearly 20 years, first at Revlon and then at Bristol Myers Squibb (BMS). That experience inspired her to create the kind of company she was always looking to hire when she was a client.
Ellen began her healthcare career at the U.S. Consumer Products Division of BMS; then went international, leading the Global Category Development for a wide range of skincare, women’s health and consumer medicines categories (analgesics, cough/cold, vitamins) across the EU, Latin America, even Asia. Here she worked closely with country management, including clinical and marketing teams to launch and grow in-line BMS businesses, and to assess business development opportunities.
Ellen was recruited by the Pharmaceutical Division of BMS to establish and lead the Consumer DTC Center of Excellence, responsible for positioning, strategy and execution of all DTC/P initiatives across BMS’ 10 billion dollar U.S. Pharmaceutical business. During this time, she was twice recognized by Advertising Age Magazine as one of the USA’s 50 Most Powerful Marketing Executives (2000, 2001), and has been a pioneer of DTC marketing ever since.
In 2001, Ellen fulfilled a lifelong dream by starting her own company. While leading the team at Advance MarketWoRx, Ellen has continued to apply bold and insightful thinking to developing, launching and growing healthcare brands. Ellen is also a frequent contributor to industry journals and conferences, and you can find her on twitter.
To see what Ellen is thinking about now, follow her on twitter: @ellenhoenig