Our Experience and Markets Served

With in-depth knowledge across more than 40 consumer and health-related categories, services and tools, experience truly does make a difference. Our track record is broad--cutting across categories and conditions with different and unique drivers:

Conditions/Categories: low vs. high incidence, chronic vs. acute or critical vs. elective or lifestyle, differing physician vs. consumer influence, in-office or hospital delivered, high cost vs. low cost

Targets: patient vs. caregiver/influencer, pediatric/teen vs. adult vs. mature, ethnic skews, physician vs. consumer vs. retailer

Brands: leadership vs. small shares, new vs. established, early-stage to end of lifecycle; multiple product formats e.g. pills, liquids, patches, injectables, devices

Marketing: Prescription, DTC, Devices, Rx-to OTC Switch, OTC, Consumer, Foods, Services; Prevention vs. Treatment, Undiagnosed vs. Diagnosed, Broad based marketing vs. targeted web-only

Geography: US vs. Global, developing vs. emerging markets

Therapeutic Category, Devices	Prescription Rx	Rx-to-OTC Switch, OTC, Consumer	Global Category Dev.; Ex-Us (Rx/OTC)
Allergic Reactions	Anaphylaxis-adults (Injection) Anaphylaxis-Children (Inject.)	Allergy-Adult Allergy-Children	Allergy-Adult Allergy-Children
Anti-Perspirant/Deodorants		Anti-Perspirant/ Deodorants - Multiple forms	Anti-Perspirant/ Deodorants- Multiple forms
ADHD (Attention Deficit Hyperactivity Disorder)	ADHD-Children Patch, Pills ADHD-Oppositional Defiance ADHD-Adult ADHD Co-Morbid Depression
Analgesics: Pain Management/ Indications	Migraine Neuropathic Pain Post Operative (Hospital Delivered)	Adults :Headache, Migraine, Muscle Aches& Pains, Arthritis Children/Pediatric: Pain/Fever Migraine OTC Switch Neuropathic Pain	Pediatric & Adult - OTC Pain Management Migraine Indication Hospital delivered : Post Operative and Pain Management
Analgesics-Dosage Forms	Injectable, IV, Spray, Pills, Combination Formulations	Topical,Tablets/Caplets, Liquid, Effervescent, Waterless/Chewable	Topical , Effervescent, Pills, Chewable, Liquids, Post Operative ( Hospital Delivered)
Antibiotics	Antibiotics (Pediatric, ENT, Otitis Media (ear infections)
Anxiety	Anxiety	Anxiety Rx-to- OTC Switch
Cancer	Lung, breast
Cough Cold (Multiple Forms)	Cough Cold Treatment –Adults, Children	Cough Cold Treatment –Adults, Children Prevention-Adults, Children	Cough Cold Treatment-Adults, Children
Cardiovascular-CVD Treatment	PAD MI /Heart Attack Stroke	Heart Attack/Post MI
CVD Risk Reduction	Cholesterol Reduction	Cholesterol Reduction Rx-to-OTC Switch Dietary Supplements/Nutritional Foods Cholesterol Diagnostics Heart Attack Prevention Educational Programs	Cholesterol Reduction OTC Switch
Depression	Depression
Diabetes	Diabetes Prescription	Diabetes Complementary Care - OTC, Personal Care, Foods
Diabetes Diagnostics	AIC Professional test	Glucose monitors, A1c Home Tests
Diagnostic Tools-QOL, SF 36	Diagnostic SF36, SF12, QOL	Diagnostic Tools for consumers
Hearing Aids		Direct –To- Consumer Hearing Device
Haircare and Haircolor		Shampoo: Cosmetic & Therapeutic Conditioner, Styling Aids Haircolor
HIV	HIV
Housing Market/Services		Housing Market/Services
Foods		Pet Foods, Adult & Children’s Beverages, Nutritional Foods
Influenza & Flu	Influenza Prevention, Treatment	OTC Flu Cold Products	Flu cold Products
Pharmaceutical Information Services	Pharmaceutical Info Services and Prescription Data/Products
Pharmaceutical Publishing	Pharmaceutical Publishing-Physicians, Allied Health	Consumer Healthcare Publishing
Rheumatoid Arthritis	Rheumatoid Arthritis
Smoking Cessation		Smoking Cessation OTC Switch
Weight Loss		Weight Loss - Supplements Weight Loss - OTC Switch Weight Loss Programs
Skincare - Cosmetic	Adult Hand & Body AH Lotion	Adult Hand & Body Facial Care- Teen, Adult	Adult Hand & Body Baby Care-lotions, washes, diaper rash etc
Skincare - Therapeutic	Acne Anti-Inflammatory, Corticosteroids Unwanted Facial Hair	Acne Anti-Aging Antiseptic/Anti Itch Sun Care Adult, Pediatric Unwanted Facial Hair OTC Switch	Acne Anti-inflammatory, Corticosteroids
Skincare-Wound Care		Wound Care - Healing and Prevention
Vitamins		Multi-Vitamins, Dietary Supplements/Herbals	Vitamins, Dietary Supplements
WHC-Feminine Hygiene		Body Washes, Vaginal Dryness Feminine Hygiene-Tampons/sprays	Body washes, vaginal dryness
WHC- Diagnostics	Bacterial Vaginosis (BV)/Yeast Infection Diagnostic	Pregnancy, Ovulation, Menopause, Yeast Infection, BV	Pregnancy, ovulation, yeast infection, BV diagnostics
WHC-Treatment	Yeast Infection Contraception	Yeast infection OTC Switch Incontinence Vaginal Dryness Menopausal Symptoms

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