GPS from people who know exactly where you stand

GPS from people who know exactly where you stand

 

Ellen Hoenig Carlson      Lisa Ruderman      Loretta Justice-Jamar     
 

Chris Amato      Jennie Fields      Marlene Edmonds      Patti Kriger     

OUR CLIENTS

Forward-looking executives who want their products to shine and their teams to learn — who know they have to innovate to win.

We have been privileged to partner with leaders from big companies and small, on traditional products and innovations, on one assignment or many, from a few months to a few years.

Allergan
Avanir
Axovant
DEY
Frazier
IMPAX
ims health
Opti Nose
Otsuka
Savient
Shire
Skin Medica
songbird
UCB
 

Experience Truly Makes A Difference

With in-depth knowledge across more than 40 consumer and health-related categories, services and tools, experience truly does make a difference. Our track record is broad–cutting across categories and conditions with different and unique drivers:

Conditions/Categories: low vs. high incidence, chronic vs. acute or critical vs. elective or lifestyle, differing physician vs. consumer influence, in-office or hospital delivered, high cost vs. low cost

Targets: patient vs. caregiver/influencer, pediatric/teen vs. adult vs. mature, ethnic skews, physician vs. consumer vs. retailer

Brands: leadership vs. small shares, new vs. established, early-stage to end of lifecycle; multiple product formats e.g. pills, liquids, patches, injectables, devices

Marketing: Prescription, DTC, Devices, Rx-to OTC Switch, OTC, Consumer, Foods, Services; Prevention vs. Treatment, Undiagnosed vs. Diagnosed, Broad based marketing vs. targeted web-only

Geography: US vs. Global, developing vs. emerging markets

 

Therapeutic Category, Devices

 


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