Forward-looking executives who want their products to shine and their teams to learn — who know they have to innovate to win.
We have been privileged to partner with leaders from big companies and small, on traditional products and innovations, on one assignment or many, from a few months to a few years.
Experience Truly Makes A Difference
With in-depth knowledge across more than 40 consumer and health-related categories, services and tools, experience truly does make a difference. Our track record is broad–cutting across categories and conditions with different and unique drivers:
Conditions/Categories: low vs. high incidence, chronic vs. acute or critical vs. elective or lifestyle, differing physician vs. consumer influence, in-office or hospital delivered, high cost vs. low cost
Targets: patient vs. caregiver/influencer, pediatric/teen vs. adult vs. mature, ethnic skews, physician vs. consumer vs. retailer
Brands: leadership vs. small shares, new vs. established, early-stage to end of lifecycle; multiple product formats e.g. pills, liquids, patches, injectables, devices
Marketing: Prescription, DTC, Devices, Rx-to OTC Switch, OTC, Consumer, Foods, Services; Prevention vs. Treatment, Undiagnosed vs. Diagnosed, Broad based marketing vs. targeted web-only
Geography: US vs. Global, developing vs. emerging markets